Blowing your own.

In Australia they call it "blowing". Of course it means boasting. What is it in our animal makeup which makes us do it?

• The need to quickly inform strangers of our status?
• Some feeling of inadequacy?
• A lack of self worth or appreciation?
• Wishing to be thought of as a peer or an equal.
• A craving for group recognition.

It is not an attractive trait, but after all we are animals.